How healthcare communicators can boost their organization’s reach and reputation through AI-Generated answers. Not too long ago, as communicators and marketers, we measured the effectiveness of our work through metrics such as SEO rankings, media impressions and website traffic. We also may have looked for increases in patient inquiries, visits or procedures resulting from media …
Healthcare Communicators – It’s our time to shine! Read More »
As health care communicators and PR pros, we don’t always see so clearly how our information about new treatments and research findings impacts the general public. But the benefit becomes clear in interactions with patients and physicians who say they saw new patients based on a news release, media story or an article about their …
An Emotional Hug Confirmed That I was Accomplishing My Mission Read More »
A lot. Let me explain. I’ve held communications leadership roles at health care organizations for more than 25 years. And I’ve been teaching yoga part-time for 16 years. As a yoga teacher, I see students as individuals with different abilities and skill level. I encourage them to enjoy using their strengths and celebrate their accomplishments. …
What do teaching yoga and team leadership have in common? Read More »
Who is looking out for you? Who has your best interest at heart? When we vote, we are selecting leaders to look out for our best interests and pass laws that protect our health and financial well-being. We also expect our elected local, state and federal leaders to be truthful about the risks we are …
Unless you’ve been a hermit the past few months, you know that the election is Nov. 3. Do you realize it’s the most important election of our lifetime? Your future and the health and financial wellbeing of your family are at stake. I’m not being too dramatic here. All of the candidate say they care …
The death of George Floyd in Minneapolis last May ignited greater awareness of racial disparities in policing. Within a few weeks, hundreds of thousands of people took to the streets in more than 2,000 U.S. cities to express their outrage. Months later, in spite of the threat of the coronavirus pandemic, protesters continue to fill …
Opening the Dialogue on Racial Disparities in Law Enforcement Read More »
August 26 is Women’s Equality Day, a reminder of women’s continued fight for equal rights. Why August 26? It is the anniversary of the day in 1920 when the 19th Amendment was ratified, giving women the right to vote. On the 50th anniversary of Women’s Suffrage, in 1970, the National Organization for Women organized a nationwide …
As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients …